Category Archives: Internet Informations

Opera’s State Of The Mobile Web Report: Majority Of Indonesian Opera Mini users migrate to Android

Opera’s State Of The Mobile Web Report: Majority Of Indonesian Opera Mini users migrate to Android

Opera, which is one of the leading providers of web browsers in the world, yesterday (24/7) through the official website has just released its latest infographic reports relating to one of its products namely Opera Mini which states, increasing the number of Opera Mini browser users in Indonesia are turning to the Android platform in mid-May 2012 to May 2013. This report shows the number of Android smartphone users in Indonesia are using the Opera Mini browser on the device.

At least that’s the conclusion of a report released by the Opera releases infographic “State of the Mobile Web Report”. In the report, there are some brief conclusions that can indicate the condition and situation of smartphone users in Indonesia in the use of web browsers – especially in the Opera Mobile web browsing on Android smartphone devices.

In the report mentions, after the number of smartphone users continues to rise in Indonesia, Opera Mini has recorded a growth of 182% of all smartphone platforms. Specifically for the Android platform, it turns out Opera Mini managed to increase the number of users up to 46% of the total increase of 189% over the past year.

Opera Mini in the report claims of the various options available browsers – especially on the Android platform, Opera Mini remains an option for some users with varied reasons. Many users assume the Opera Mini browser has been very familiar to many users of the service and the availability of data compression feature that is known to provide a faster cruising needs. In addition, Opera Mini is also recorded growth of data consumption on Android users who access the Opera Mini also grow up to 218%, this figure is much higher than the consumption data from other platforms.

Another conclusion is no less interesting is the report released by Opera Software stated, of the total amount of consumption data obtained, as many as 36% of consumption data obtained from access to a variety of popular social media sites such as Facebook, Twitter, and so forth, followed by sites such as e-commerce, media, and a variety of other websites that charge a percentage amount of the consumption data. Facebook specifically for social media, as much as 68% of users managed to “donate” the number of page views on the Opera Mini browser on their Android devices.

Compact and simple system that brought the Android platform turned out to have a role on the growth of Opera Mini users on the Google’s platform. It is believed by the release of Opera The report also stated that Android users in Indonesia using the Opera Mini browser surfing 83% more than users running Opera Mini on other smartphone devices.

Of the report may actually be concluded, that there is only reporting an increase in migration of users of Opera Mini for the Android platform that can be a concern, but also the condition of the mobile web users in Indonesia was enough to get special attention from the internet industry abroad. Of this report is also expected to become a benchmark for the industry in the internet world that Indonesia is arguably one of the market is important for the development of the internet industry in the whole world.

4 SEO Tips for Launching a New Website and New Brand

4 SEO Tips for Launching a New Website and New Brand

Launching a new website is hard. Launching a new brand with that new website can be downright madness.

Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

Holy wow.

Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

That’s A Lot of Redirects

Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.

Analytics

I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

  • Enhanced in-page to see where people were clicking.
  • Page scrolling to see how far down people were going on our pages.
  • Event tracking to see how people interacted with our video.
  • Event tracking to see how often people clicked on our contact information.

Sitemaps

If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

Holy Crap: We Aren’t No. 1 For Our Name

That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

Page 3. PAGE 3?!

Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

Keeping Momentum Post Launch

Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

Google Maps Can Detect Traffic Accidents

Google Maps Can Detect Traffic Accidents

Jakarta – Google has just updated the Google Maps application with new features. This feature comes reports of traffic accidents and the number of ways to access the various facilities.
Google Maps with accident information can be used on Android and iOS based devices. Overall, this application displays maps and their reliable navigation and traffic information.
Warning about the accident will appear on the map showing traffic flow and road construction. This information is also recommended that these options are not stuck in traffic around the accident site.
Last June, Google bought Waze, the creator of popular apps that inform traffic flow. But Google has not confirmed whether Waze’s data associated with this application or not.
The new application also allows users to find out if the place you want to target viable or not. Features »Explore” display greeting cards enjoy a meal and good night.
Through these features, users can be helped with a variety of information about the place in detail. There is also a rating system that allows users to find somewhere assessment.
Google Maps with navigation devices had previously been released for the Android and iOS platform. Product Manager for Google Maps, Nobuhiro Makida, said the superior feature of this application is the My Location, search, and referrals.
“Through My Location, users can know of its existence through the map, even if the device does not have GPS,” said Makida.
Next is a local search to find a business category. While referrals are the best route to a destination, even if the user is driving, walking, or taking public transportation.
Features can indicate the distance and direction of travel time to get to the destination. The Google Maps Navigation can be run via voice commands.

Google’s Chromecast could throw your mobile and browser games onto your TV

Google’s Chromecast could throw your mobile and browser games onto your TV

Google was announced The Chromecast, a small WiFi-enabled HDMI dongle that may well prove big news for bringing mobile and browser games to your living room.

The Chromecast plugs into your television’s HDMI slot, and allows you to send content from Android and iOS devices to the TV screen via Wi-Fi, while also supporting Chromebooks, and the Chrome web browser for Mac and Windows.

The device that is connected to the Chromecast then controls everything you see on the TV. The one caveat is that mobile apps need to integrate the Googlecast SDK to be able to send content across (apps in a Chrome web browser will work via “Chrome tab projection.”)

The device costs $35, and is already available to purchase directly from the Google Play Store. Notably, the possibility of projecting mobile and browser games via the device is not mentioned on the official website, which focuses on the video and music capabilities of the device.

As such, there’s no word as-of-yet regarding whether games will be fully supported, or whether input lag will cause issues for this particular line of fire.

Yahoo Sports Launches New Fantasy App With Mobile Drafting

Yahoo Sports Launches New Fantasy App With Mobile Drafting

Yahoo announced that it has launched its new 2013 Fantasy Sports app today, which brings a new design, and new features to the experience.

One of the big new improvements is that it now features mobile drafting, which many will find tremendously helpful. It’s a lot of pressure to be at a computer during draft time.

 

“Managers can now sign up, draft a team and win their league championship from their iOS and Android device thanks to new technology incorporated by Bignoggins Production, Loki Studios and the Yahoo! Sports mobile team,” a spokesperson for Yahoo tells WebProNews. “The app also now features mock drafting, to help fans prepare and get an edge on the competition.”

Yahoo announced its acquisition of Bignoggins just a few weeks ago. They haven’t wasted any time.

“And starting with football, for the first time ever, all of Yahoo! Sports Fantasy games will live under one mobile roof – the Yahoo! Sports Fantasy app – including basketball, hockey and baseball,” the spokesperson adds.

According to Yahoo, the new app is faster than previous experiences. It also has free notifications.

The app is available for iOS and Android.

Facebook offers the dummy’s guide to mobile advertising

Facebook offers the dummy’s guide to mobile advertising

Facebook Inc’s mobile advertising success offers a ray of hope for Internet companies trying to make money within the confines of the smartphone’s small screen.

The social network’s 75 percent surge in mobile ad revenue in a span of just three months not only doused skepticism on Wall Street and Madison Avenue about Facebook’s business prospects, some say it could serve as a how-to guide for other Web companies navigating a world where the phone and tablet have fast become the screens of choice.

Facebook’s “Newsfeed” ads, which inject marketing messages straight into a user’s content stream and are tailored for mobile devices, were the stars behind the social network’s stunning numbers on Wednesday.

“You’re going to see a lot of companies transitioning and trying to emulate this model because it’s working so well. That’s why last night was a true watershed moment,” said Ben Schachter, an analyst at Macquarie Research.

Internet company executives have long been concerned that mobile advertising is inherently less lucrative than traditional desktop PC advertising, due to the smartphone’s limited screen size and possible consumer resistance to a flood of ads on their devices.

Companies from Google Inc and Yahoo Inc to upstarts such as Snapchat are searching for the right formula to monetize mobile services. While Google has developed a mobile ad business generating an estimated $10 billion a year in revenue, it remains much smaller and less lucrative than Google’s desktop search advertising. Analysts expect Google to generate $60 billion in annual revenue this year.

That wholesale exploration of “native ads” – or marketing messages intended to blend with a users’ personal content, rather than stand out as an ad – has met with varying success.

Twitter, which pioneered the concept of the in-stream ad even before Facebook, may also be well-positioned to benefit from mobile ads. “Sponsored” messages now pop up abruptly in the middle of streams of tweets, but analysts say the frequency is much lower on Facebook newsfeeds.

More than half of the privately held company’s revenue will come from mobile ads this year, reckons Clark Fredricksen, at industry research firm eMarketer.

Some are just getting into the game. This week, LinkedIn Corp, the network for business professionals, rolled out in-stream ads on mobile and PC versions of its service. Yahoo has experimented with similar types of ads, and acquired blogging hub Tumblr for $1.1 billion in May, in part to jumpstart efforts at developing new formats.

But it’s Facebook, which a year ago had zero mobile revenue, that has most aggressively promoted its mobile advertising business to Madison Avenue – with seeming success.

“Compared to other companies, nobody has come right out and said mobile is our sole focus now,” said Angela Steele, CEO of Ansible, part of advertising holding company IPG. “Facebook put all their eggs in one basket.”

FOLLOWING SUIT

One longstanding question has been how much tolerance consumers have for ads that disrupt their stream of content. Facebook said it has steadily increased the number of ads in the news stream without noticing a drop in user satisfaction.

Facebook Chief Executive Mark Zuckerberg said on Wednesday that, on average, ads now account for 5 percent or one in 20 “stories” in the newsfeed. That ratio could now provide a baseline for calculating success, prompting other Web companies to raise the frequency of ads in their streams.

“It wouldn’t surprise me if other companies would look at that and follow suit,” said Ansible’s Steele.

Hussein Fazal, the CEO of AdParlor, which manages advertising campaigns on Facebook, guesses that the social network must have gradually opened the spigot, gauging user reaction and adjusting the stream all the while.

They seemed to have hit on the right formula, but it’s one that differs across platforms, he said.

“The reason Facebook can do it is, the rest of the content that’s there is so engaging that you don’t mind one out of every 20 ads,” he said. “If you have a newsfeed that’s not so engaging, and you keep seeing ads, then it doesn’t work.”

Plus, the more ads in the stream, the less users will click on them, which can dampen ad prices, he added.

Facebook’s seeming success on mobile devices contrasts with Google’s more gradual improvement in that area. The No. 1 Internet search engine has gradually managed to narrow declines in its overall ad rates from the mobile effect, but last quarter they reversed and went down again, disappointing investors.

Google has avoided news stream ads entirely in its Google+ social network. Instead, its mix of mobile search ads, video ads and innovative formats such as “click-to-call” have delivered what RBC Capital Markets analyst Mark Mahaney estimates is a $10 billion annualized run rate for its mobile business, about four times as much as Facebook.

But mobile has driven down the average cost of Google ads, and some industry watchers consider the transition a long-term threat to the search giant. But other analysts say recent changes to the way it sells ads to marketers, blurring the distinction between the mobile and PC, could help bolster rates.