The customer success managers have particularly liked this as a end result of it doesn’t distract them with reference requests for purchasers who may not be currently acceptable. The Gainsight integration further streamlines our processes – and based mostly on our personal knowledge and standards, which will increase the belief and confidence in the system. The greatest bottleneck that I personally experienced was not having any approach to monitor shopper use cases.
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We all know the pain of managing your program through spreadsheets and google docs. Luckily, I even have ReferenceEdge to assist me with all of this. I primarily use ReferenceEdge for tracking our advocates. That’s how I choose an advocate into the program and accurately report on the numbers of advocates we even have. I use it to manage my advocates’ actions and the advocate pipeline. I pull reports on what quantity of and which advocates are energetic or stagnant – after which make modifications primarily based on that data.
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When I came on board, our biggest goal was to get as many contacts and accounts into ReferenceEdge as attainable. So, last 12 months I was getting measured on upping the number of references in the program generally. I assume we in all probability had maybe 150 contacts in ReferenceEdge when I joined, and we more than doubled that number this final 12 months. Since launch, what has changed by means of your company’s reference practices? Our sales group is consistently utilizing the platform quite than touching off e-mail chains the place they’re simply asking their colleagues instantly for assist.
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I’d enterprise to guess that the majority of these requests end result from putting off the reference search until it turns into an emergency. It’s crucial to show salespeople that reference prospects aren’t ready by their phones. They take vacations, have household emergencies, journey for business, and attend conferences. Leave an inexpensive amount of time to secure references. It’s a matter of courtesy to their friends and the purchasers.