By I am ex-cardnity We were only engaging a small pool of advocates—the crème de la crème names—and we had been burning them out. Amplitude has a incredible product that clients really love, so we had a lot of prospects who were talking about us organically on social, but we did not have deep marketing and PR connections with these individuals. The info wasn’t getting disseminated, and we weren’t developing relationships with potential advocates. The proven reality that ReferenceEdge was native to Salesforce was really necessary for our group. Our legacy process was inbuilt Salesforce, and we didn’t want any big changes for the gross sales team. Everything else that they use is there as nicely, so we wished to be sure that we constructed it out accurately for our sales team.
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